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This is my teaching philosophy – summed up 50 years ago by David Ogilvy
“Where people aren’t having any fun,
they seldom produce good work.”
― David Ogilvy, Confessions of an Advertising Man
This class utilizes design programs to develop a body of images directed towards graphic design both print and new media. This class is focused on an introduction to advertising with a constant relation to the Elements and Principles of Design. The emphasis is on creativity, exploration and the development of a working knowledge of advertising design and how it is integrated into all forms of print and new media.